Animation highlighting the here and now.
The brief was simple: deliver a ten-second video to draw attention to drinking water policy reformation. Working with MfE's extensive library of stock footage, combined with my own drone footage, I focused the strong impression of individuals (the running child; Theo throwing a stone) and kinematic editing that looped seamlessly.
Usually when I meet clients, their brand is open to be crafted. The Ministry for the Environment came with a fourty-page document on fonts, primary and secondary colour palettes, design motifs, and compositional guidelines. Before producing the video, I had to study the document and examine examples before creating a final product that cohered seamlessly with the Ministry's other contractors and content.
Embodying a seminal brand.
